David has enjoyed operating in both academia and business environments throughout his career. He holds degrees in a variety of business-related disciplines including international business analysis, global business, and cultural studies. He has advised to several governments across the globe on educational policy and export strategy. He was recognised for the latter with the highest non-military award in Kentucky, USA in 2004. He was head of the MSc Business Suite at the University of Bedfordshire until 2009 when deciding to move into the private education sector as a consultant. He is Chairman of Holliman Holdings Group and holds a few Advisory Board positions at educational institutions as well as visiting professorships at a select group of global universities. He has academic interests in culture, international business, and strategy. Furthermore, he is an active education and business consultant with a practical global experience of having visited 97 countries.