PROGRAM DESCRIPTION

Master of Communication KPT/JPS(FA 4136)08/24

The science of Communication changes every time and has the power to bring equal possibility to change course of events in the world. A Master programme in Communication at LUC aims to imbue the ‘rich content’ to construct views, communicate ideas, bridge communication gaps in all spheres as in media, development sectors, organizations, public and advanced research set in local and international market. This programme believes in ‘content will always be the king’ and such content construction and delivery can really be interesting and fascinating. Come and create your signature and carve a way to communicate with the modern world

Program Aim

The program of Master of Communication will produce Media Professionals who are

Knowledgeable about the organization of media industry, its functioning and aware of the scope and career opportunities in communication and media studies; trained in practical skills like reporting and writing.
Qualified for employment in the media industry and know their role, social responsibilities and also aware on the values and ethics by practicing professionalism towards media, audience and the society.
Possess values and attitudes related to media profession and follow media laws; specialized in precise areas based on individual talents and aptitude thereby ensuring better communication standards, leadership & team skills needed to produce quality media content.
Trained to think systematically in a scientific method making use of communication theories and models and empowered to suggest solutions using problem solving skills.
Efficient in information management of new media and lifelong learning, to start media organizations like an advertising agency and event management programs.

Career Opportunities

Consultants in Corporate Environment
Public and Labour Relations Specialists
Communications Managers
Marketing Specialists
Media Buyers
Media Relations Specialists
Promotions Managers
Advertising Consultants
Press Secretaries
Speechwriters
Community Affairs Specialist
Crisis Communication Experts
Online News and Entertainment
Social Media Content Writers

Subjects

Full Time : 18 Months.
Part Time : 30 Months.

Sl.No.	MQA Subject Code	Subject Name	Credits
1	MMC 1114	Communication and New Technology	4
2	MMC 1124	Communication Theories	4
3	MMC 1134	Development Communication	4
4	MMC 1214	Intercultural Communication	4
5	MMC 1224	Media Ethics	4
6	MMC 1234	Crisis Communication	4
7	MMC 1244	PR and Corporate Communication	4
8	MMC 1254	Media Convergence and Management	4
9	MMC 1314	Research Methods in Communication	4
10	MMC 1324	Marketing Communication Strategic	4
11	MMC 1334	Organisational Communication	4
12	MMC 1344	International Communication	4
13	MMC 2412	Media and communication Research Project	12

Intake and Entry Requirements

Intake :

January
May
September

Entry Requirements :

Passed a Bachelor's Degree (Level 6 MOH) or equivalent with at least 2.75 from Senate of Lincoln University College recognized by the Government of Malaysia: or
A Bachelor's Degree or equivalent with a minimum CGPA of 2.50 and not achieving a CGPA of 2.75, may be admitted subject to a thorough internal assessment; or
Bachelor's degree or its equivalent and not achieving a CGPA of 2.50, may be admitted subject to at least 5 years of experience in the relevant field; or
Other qualifications recognized as equivalent by the Government of Malaysia.

For international students a Test of English as a Foreign Language (TOEFL) with a score of 600 or International English Language Testing Systems (IELTS) with a score of 6.0 or equivalent is required. If a student does not meet this requirement, the HEP must offer an English proficiency course to ensure that the student's proficiency is adequate to meet the requirements of the program. This is usually done through an assessment process.

Duration : 18 Months.

University : Lincoln University College

Level : Master