PROGRAM DESCRIPTION

Bachelor (Hons) in Business Administration KPT/JPS (PA 10751) 08/24

Delivery Mode: ODL
The Bachelor (Hons) in Business Administration program of Lincoln University College, Malaysia (LUC) is designed to help the students to acquire academic and technical skills, so that they can take up managerial roles in the future. LUC strives to provide the graduate students with adequate knowledge of business and in-depth knowledge of their subject areas. This learning will help the students to achieve success in the professional field. It is a comprehensive and well-structured program that allows students to enroll for distance learning courses, offers great convenience and flexibility, making it the ideal business undergraduate program.

The objectives of the course are aimed at:

Developing the skills and abilities required to exhibit strong leadership qualities and management abilities in a complex global and changing business environment by providing students with an understanding of the management disciplines of accounting & finance, marketing and managing people. Elective subjects can further extend this knowledge base to accommodate student interest and vocational needs.
Offering opportunities to explore modern aspects of Business Administration not previously considered and to broaden aspects that were covered in previous studies.
Developing a keen appreciation of some key theoretical concepts, major economic themes and significant current issues related to Business Administration.
Providing opportunities for practical appreciation and application of the Business Administration perspective for businesses in the Asian region.
Developing an awareness of the professional context as it will enable the graduates with Business Administration credentials to acquire information regarding the areas of employment.

The program is offered Open and Distance Learning Mode (ODL).

Program Aim

The aims for the proposed programme are as follows:

Ability to acquire knowledge in business and economics that will help the graduates to compete at the global level as managers and executives.
To produce proactive graduates, who are knowledgeable as well as aware about the current issues of business and economics.
To produce graduates with the capability to integrate and apply the latest technology in organizational management
To contribute to the country's development by producing graduates that fulfills the requirement of both private and public sectors.
To allow the students to share their knowledge of business and economics with students of other schools in this university college, to produce well-prepared graduates.
To develop physical fitness, so that the students emerge as disciplined individuals.

Career Opportunities

After completion of this course the students are expected to find jobs and work as

Marketing Consultant.
Business Advisory.
Management Consultant.

Subjects

Duration : 36 Months.

Sl.No.	MQA Subject Code	Subject Name	Credits
1	BBA 6013	English I	3
2	BBA 6023	Business Communication	3
Elective (Choose any one module from the following):
3	MPU 3113	Islamic Civilization and Asian Civilization	3
4	MPU 3163	Malay Communication 3	3
5	BBA 6043	Principles of Management	3
6	BBA 6053	Introduction to Accounting	3
7	BBA 6063	Fundamental of Computer Principles & Programming	3
8	BBA 6073	Human Resources Management	3
9	BBA 6083	Principles of Marketing	3
10	BBA 6093	Internet Fundamentals & Applications	3
11	BBA 6013	Entrepreneurship	3
12	BBA 6113	Business English II	3
13	BBA 6123	Sociology	3
14	BBA 6133	Business Organization	3
15	BBA 6143	Business Law	3
Elective (Choose any one module from the following):
16	MPU 3123	Ethnic Relations	3
17	MPU 3173	Malaysian Studies 3	3
18	BBA 6163	Microeconomics	3
19	BBA 6173	Project Management	3
20	BBA 6183	Intoduction to Financial Accounting	3
21	BBA 6193	Consumer Behavior	3
22	BBA 6203	Company Law	3
23	BBA 6213	E-Commerce	3
24	MPU 3342	Government and Public Policy Malaysia	2
25	BBA 6233	Business Ethics	3
26	BBA 6243	Quantitative Methods	3
27	BBA 6253	Management Information System	2
28	BBA 6263	International Business Management	3
29	BBA 6273	Macroeconomics	3
30	MPU 3232	Leadership Skills and Human Relation	2
31	MPU 3452	Khidmat Masyarakat	2
32	BBA 6303	Organizational Behavior	3
33	BBA 6313	Production & Operation Management	3
34	BBA 6323	Retail Management (RM)	3
35	BBA 6333	Event Management	3
36	BBA 6343	Marketing Management	3
37	BBA 6353	Logistics and Supply Chain Management (LSCM)	3
38	BBA 6363	Target Economic Regions	3
39	BBA 6373	Psychology	3
40	BBA 6383	Strategic Management	3
41	BBA 6393	Innovation Management for Global Competitiveness	3
42	BBA 6403	TQM and Six Sigma (TSS)	3
43	BBA 6413	Business Research Methods	3
44	BBA 6423	Marketing Research	3
45	BBA 6433	Multinational Enterprise	3
46	BBA 6433	Bachelor’s Thesis	9

Intake and Entry Requirements

Intake :

January
May
September

Entry Requirements :

A pass in Sijil Tinggi Pelajaran Malaysia (STPM) with a minimum of Grade C (GP 2.00) in any two subjects and a pass in Mathematics and Bahasa Inggeris at Sijil Pelajaran Malaysia (SPM) level or any equivalent qualification; Or
A pass in Sijil Tinggi Agama Malaysia (STPM) with a minimum grade of Jayyid and a pass in Mathematics and English at SPM level; or
Any qualification equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF); or
Matriculation/ Foundation qualification with a minimum CGPA of 2.00 out of 4.00, or any equivalent qualification.

International students are required to achieve a minimum score of 5.5 for The International English Language Testing System (IELTS) Or its equivalent.

Duration : 36 Months.

University : Lincoln University college

Level : Bachelor