PROGRAM DESCRIPTION

Bachelor of Fashion Management(Hons) KPT/JPS(PA 4348)04/20

The course is planned for students who are highly engrossed in business, business numeracy and quantitative skills and management within the perspective of the fashion industry. This means that they will not only be familiar with all that there is to know about the world of business in relation to fashion and retailing, but will also enlarge a strong grab of several other relevant areas such as accounting, finance, economics and operations. The course will furnish the students with the relevant professional, academic, communication and business skills to tackle these challenges and exploit any opportunities. As part of the course BSc (Hons) Fashion Management students will build up the necessary skills to manipulate data and to evaluate, estimate and represent a range of business problems, functions and phenomena. Courses in a fashion management and marketing degree program focus on business strategies, principles of management, visual merchandising, and aspects of the fashion industry. The course concentrates on the translation of trends into commercially interesting fashion collections, the purchasing of fashion materials or products and the development of suitable sales channels (stores, showrooms, internet). Within the training the emphasis is, however, not solely placed on fashion management but also on management. The course is designed to produce highly employable graduates with a specific understanding of the fashion industry and we encourage the understanding of fashion management theory and a critical appreciation of visual communications and digital media.

Program Aim

Aims of Bachelor of Fashion Design programme are:

· Comprehensive and balanced knowledge which will enable the students to take responsibility in their personal and professional development in the fashion industry

· Technological advancement, commercial practices, economic realities and cultural understanding along with creative skills

· Transferable skills in personal and social framework with respect to communication, personal management, problem solving, time management and the intricate inter-personal dealings.

· Significant understanding, independent analytical capability to handle innovative ventures and projects

· Prominent position in the professional field with the capability to face challenges within the advertising industry and to argue and preserve thoughts and verdicts with informed confidence

Career Opportunities

Fashion designers may work as freelance designers, design for individual clients, sell to stores or cloth manufactures. Some designers work for Fashion Company or start their own fashion stores. The graduates can find job in export houses, textile mills, boutiques, garment stores, leather companies, and jewellery houses. They may work as a Fashion Designer, Fashion Coordinator, Fashion Consultant, Fashion Journalist, Freelance Designer, Stylist, Faculty, Boutique Business, Entrepreneurship, etc. Individuals who graduate from a fashion management bachelor's degree program can go on to work for large fashion design houses or small retail outlets, depending on their preference. Common careers include:
§ Fashion retail manager
§ Visual merchandising professional
§ Fashion marketing executive
§ Product buyer, line planner or developer
§ Showroom sales associate

Retail outlet manager

Subjects

Duration : 36 Months.

Sl.No.	MQA Subject Code	Subject Name	Credits
1	BFD 1113	History of Fashion	3
2	BFD 1143	Garment Construction Fundamentals	3
Elective (Choose any one module from the following):
3	MPU 3113	Islamic Civilization and Asian Civilization	3
4	MPU 3163	Malay Communication 3	3
5	BMU153	English	3
6	BBA1123	Business Communication	3
7	BBA 1153	Fundamental Computer Principles & Programming	3
8	BFD 1213	Fashion Design Foundation	3
9	BBA 1223	Principles of Marketing	3
10	BBA 1233	Internet Fundamentals & Applications	3
11	BBA 1243	Entrepreneurship	3
12	BFD 1253	Pattern Making Methods	3
Elective (Choose any one module from the following):
13	MPU 3123	Ethnic Relations	3
14	MPU 3173	Malaysian Studies 3	3
15	BFD 1313	Art For Fashion	3
16	MPU 3232	Leadership Skills and Human Relation	2
17	BFD 1333	Draping	3
18	BBA 2443	Consumer Behavior	3
19	BFD 2143	Managing Production Flow	3
20	BBA 2423	Project Management	3
21	MPU 3342	Malaysian Government and Public Policy	2
22	BFD 2133	Personalized Garment Construction	3
23	BFD 2123	Business Planning & Finance	3
24	BFD 2213	Introduction to Research Methods	3
25	BFD 2233	Design Direction	3
26	MPU 3452	Community Service	2
27	BFD 2253	Fiber & Yarn Science	3
28	BFD 2263	Textile Testing	3
29	BFD 2273	Apparel Quality Standard and Implementation	3
30	BFD 2223	Accessories and Ornamentation	3
31	BFD 2243	Merchandising Management	3
32	BFD 2313	Export Management & International Fashion Centre	3
33	BBA 2643	Production and Operation Management	3
34	BFD 2333	Communication Through Fashion Journalism	3
35	BFD 3113	Interior Decoration	3
36	BFD 3123	Garment Surface Ornamentation	3
37	BFD 3133	Psychology in Fashion	3
38	BFD 3153	Fashion Photography	3
39	BFD 3143	Fashion Change Management	3
40	BFD 3213	Fashion Design Motivation	3
41	BFD 3223	CAD in Textiles and Fashion	3
42	BFD 3233	Basic Apparel Designing	3
43	BFD 3243	Fabric Care	3
44	BFD 3253	Textile Finishing	3
45	BFD 3318	Fashion Project/ Industrial Training	4

Intake and Entry Requirements

Intake :

January
May
September

Entry Requirements :

Pass in Sijil Tinggi Persekolahan Malaysia (STPM) or equivalent with a minimum NGMP of 2.00 or Grade C in 2 subjects; or
Pass in Foundation/ Foundation Program/ Basic Course from an institution recognized by the Government of Malaysia with a minimum CGPA of 2.00; or
Pass in the Matriculation program of the Ministry of Education, Malaysia (MOE) with a minimum CGPA of 2.00; or
Pass in Diploma (Level 4, Malaysian Qualifications Framework (MQF)) from an institution recognized by the Malaysian Government with a minimum CGPA of 2.00; or
Other qualifications recognized as equivalent by the Government of Malaysia.

Duration : 36 Months.

University : Lincoln University College

Level : Bachelor